We can produce every conceivable format for every channel. But it's not what we recommend. We recommend the formats that give you the most value, based on your audience, channels and campaign goals.
We'd rather pick the right ad sizes and formats for the right channels than spread ourselves thin. We base every choice on a thorough analysis of your audience, channels and goals.
By focusing on the most effective formats for the relevant channels, we maximise resources and produce high-quality ads that reach the right audience.
The right formats make the ads relevant for the specific platform and audience, which makes them more likely to get noticed and create engagement.
By concentrating on the formats that demonstrably perform best, we get better results and higher ROAS and ads that resonate and perform.
Standard Google Ads display creatives are capped at 150 KB. Through our direct integration we deliver ads of up to 2.2 MB, so video, animation and razor-sharp design run as real Google Ads, with no compromise on quality.
From news media and high impact to video, social media and public space, we produce ads for every channel where your message makes a difference. Further down you can see the individual formats and what each one is good for.
Eye-catching banners across news media, blogs and websites. From clean HTML5 units to dynamic, interactive solutions that drive clicks and traffic.
Ads built on feeds or product data, so the right message and product is shown to the right user, automatically and at scale.
One campaign made ready for many formats, languages, messages and audiences, fast, structured and with a clear thread through design and brand.
Premium placements. Topscroll sits at the top like a large billboard under the navigation; Midscroll appears mid-content. Can't-miss units with high CTR and engagement.
Starts as a top banner and expands when the user interacts (scroll or hover). Big presence first, an even bigger experience for the interested user.
Three banner elements (top + sides) that surround the page content for enormous, immersive exposure, without disrupting the user experience.
One continuous banner wrapping the whole page. Enables interactive effects that move across top and side in a single, cohesive ad.
An extra-tall mid-content unit that grabs the screen and gives the message room to breathe, strong for brand storytelling.
Skippable in-stream ads where you mainly pay for engaged viewers. Cost-effective, and it forces sharp storytelling from the first second.
6-second non-skippable ads. Perfect for cementing a brand message in memory through repetition. We distil the message to its essence.
Video built for the platform and the placement, produced and adapted to the specs of each channel.
Ads on streaming services (e.g. TV2 Play, Discovery+, Viaplay). The 'living room' impact of TV, but with targeting and measurable data.
Digital out-of-home, large digital screens in public space. Broad reach and high impact where people move.
Digital signage inside physical stores, from shelf tablets to large info towers. A way to influence customers while they shop.
Assets for Facebook/Instagram, LinkedIn and more, with a clear thread to the rest of the campaign. We recommend mixing static and video.
Combining static posts and video varies the content and hits the audience more effectively across placements.
All social assets share the campaign's look and feel, so the brand stays recognisable, even at high production speed.
A quick overview of how the formats sit across the different channels, so you can see proportions and placement.
You can run your digital campaigns via programmatic buying, direct media deals or Google Ads, whatever fits your strategy.
Each choice is based on a thorough analysis of your audience, channels and campaign goals. That's how you get effective, targeted advertising, without waste.
We're happy to meet in person or online, and show examples from similar clients, so you can judge the fit yourself. Pick a time that suits you.