Selection of formats

Zeit Agency always prioritizes quality and relevance in our digital advertising work. We prefer to select and produce the right ad sizes and formats for the relevant channels in a campaign rather than spreading ourselves too thin by producing all formats for all channels if it doesn’t make sense. Here are some reasons for this approach:

• Efficiency: By focusing on the most effective ad sizes and formats for the relevant channels, we can maximize our resources and produce high-quality ads that reach the right audience in the most efficient way.
  
• Targeting: By choosing the right ad sizes and formats, we can ensure that our ads are targeted and relevant to the specific platform and audience. This increases the likelihood that our ads will be noticed and responded to by the right people.
  
• Better Results: By focusing our resources on the most effective ad sizes and formats, we can achieve better results and ROAS on our campaigns. This is because we can deliver more targeted and engaging ads that resonate better with our audience.

Overall, our approach to selecting and producing ad sizes and formats is based on a thorough analysis of our audience, channels, and campaign goals to ensure that we deliver the most effective and targeted advertising for our clients.